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WebP
Up to 100 files at once. Mixed formats are fine.
They convert one after another and download together as a ZIP.
Compressing a WebP re-encodes it at a lower quality, in your browser, with nothing uploaded. WebP already compresses better than JPEG, so the savings are smaller than you may be used to — and the same rule applies as everywhere else here: if the result is not smaller than what you dropped in, you get the original back.
WebP is a more capable codec than JPEG. It predicts each block from its neighbours before compressing the difference, which JPEG cannot do at all, and the result is typically 25 to 35 per cent smaller at the same visual quality. Somebody arriving here has usually already taken that win.
What remains is the ordinary trade: lower the quality, lose some detail, save some bytes. Expect the numbers to feel less dramatic than compressing a JPEG, because the easy savings were collected when the file became a WebP.
Both formats offer a number from 1 to 100 and the numbers do not mean the same thing. WebP at 70 holds up about as well as JPEG at 80, so the reflex of "never go below 80" carries over as needlessly cautious and leaves savings on the table.
The reliable method is to look rather than to calculate. Compress, look at the result at the size it will actually be displayed, and adjust. The control sits under the result so that a second attempt costs one click.
For a website, the largest single saving is almost never the codec — it is not shipping a 3000-pixel image to a phone that will draw it 400 pixels wide. The resize control handles the simple version of that, and the proper version is a `srcset` with two or three widths, which the browser then picks from.
If you are optimising a page rather than one file, resizing first and compressing second is the right order. Compressing an oversized image produces a small file of a picture nobody needed at that size.
Sometimes the better answer is a different format — especially for a photograph stored as WebP.